There's been a PR game changer. Today’s consumers and other stakeholders are sophisticated and demand straight talk and real-time communications from all levels. Brand On Marketing's public relations techniques provide essential strategic direction and facilitate the two-way relationships that are required for an organization to achieve its goals in today's environment.
We now work and live in an environment that requires us to communicate with our stakeholders online, but without completely abandoning traditional media. Optimizing your news releases for great search engine results, creating an online newsroom as a resource for everything about your organization and communicating with news media in new, creative ways is now essential for your organization's success.
Brand On Marketing can also help you prepare for media interviews. Whether it's on or off camera, we will help you develop talking points and show you how to work them in to your interview.
As an accredited PR agency, we offer public relations services and related campaigns such as public involvement, public information and public outreach based on the RPIE model.
The foundation of a public relations campaign, research is the essential process to understanding the situation, your target audience and public perceptions.
The planning phase is where we establish goals, objectives, strategies and tactics. When done correctly, the planning phase is the basis for a successful, measurable campaign.
The phase when the actual communicating is done. Implementing tactics is often overlooked by public relations counsel, but we won't leave you hanging!
Measuring the effectiveness of a campaign and making adjustments is fundamental to success. This step is not necessarily the last in the process. Evaluation can be constant throughout, especially in the digital realm.
Contact Brand On Marketing for a FREE consult on Public Relations strategies.