Businesses and consumers are self-educating, and more than 90% of prospective customers use search engines to begin the buying process. We will help you market your business online by creating advertisements that only show to people who are actively searching your area for exactly what you have to offer.
When prospective customers search your local area for products and services you offer, your ad is eligible to appear on their search results page — whether it be in Google Maps or Google Search.
Your current customers likely search for your business by name and, consequently, your website listing appears in their search results.
Prospective customers however, tend to search by topic and city (i.e. "restaurants tampa bay") in which case it's much more challenging to get your website to show up in search results, especially if you're in a neighboring city. Often, they are seeking information that you could easily provide in an ad, whether it be your expertise, your latest offer or your most sought-after product.
Brand On Marketing’s pay per click advertising (PPC) services include management of Google AdWords (or similar) campaigns, which are keyword-targeted, paid advertising placements that show as sponsored results on search engine results pages.
It's up to you! You set a budget you're comfortable with and only pay when someone clicks on your ad. That click can be directed to any page on your website.
Some of the most appealing benefits of PPC are:
The right PPC strategy can significantly reduce the cost per click (CPC).
Brand On Marketing can implement a successful PPC campaign for your business. Contact us today to get started.