The most requested service from prospects is increased website traffic. I ask the same question every time: “Are you converting any of your current website traffic?”
There's so much time and money invested in driving traffic: creating content, sharing content, optimizing content for search engines and running pay-per-click advertising campaigns - if nothing is in place to convert your website visitors into leads, your efforts to drive traffic are wasted.
Search engine optimization (SEO) is essential to driving traffic to a website.
Use these 8 steps every time a new page is created, whether it’s a blog post, news release or other web page and you will have no problem ranking and indexing your web pages according to your target keyword phrases and topics. You don’t have to be a web developer to implement these steps; any content management system includes this functionality as part of its core features.
I met with a real estate team recently and the team leader kept referring to me as a Webmaster. I suppose if the word didn’t come with flashbacks to 1990 of a guy coding HTML and animated gifs, I would like the term. A Master of the Web; it sounds kind of cool. You just don’t find many of those webmasters, because Websites don’t need the type of maintenance that they needed back in the 90s and early 2000s. Websites are used as marketing and sales tools rarely managed by IT staff.
As a business owner/manager, here are 3 questions to ask yourself to know if you have the right personnel in place to manage your online presence:
Students are engaged more than ever in online marketing and new media.
For years now I’ve returned to The University of Tampa, my alma mater, to talk to advertising and public relations students about online marketing. The first time, in 2010, I received blank stares. I wondered if they yet sensed the urgency regarding their futures in this business.